Effective Solar Ads Strategy: Energizing Your Market Through PPC and Digital Advertising

In the ever-evolving landscape of renewable energy, solar power stands at the forefront, paving the way towards a sustainable future. As we navigate through 2023, solar companies are increasingly harnessing the power of digital marketing and advertising campaigns to propel their message across a multitude of platforms. The essence of a successful solar marketing strategy hinges on the fusion of compelling ad text and creative visuals, all tailored to captivate and engage the environmentally-conscious user.

As clicks translate into leads, and queries into qualified interest, the importance of optimizing advertisement strategies for solar energy solutions becomes evident. It’s about more than just showcasing solar panels; it’s about presenting a vision of renewable energy as an integral part of everyday life. Whether it’s through social media buzz, search engine traffic, or the strategic placement of a logo, the aim is to generate not only electricity but also investment in a cleaner, greener future.

For businesses in the solar sector, each advertisement serves as a beacon—highlighting the advantages of solar installation, echoing the values of sustainability, and navigating the technology-driven sea of potential customers. In this space, advertisers become storytellers, and every ad, a platform to chat directly with the eco-minded end-user. By selecting the right words, the perfect imagery, and the optimal strategy, solar companies can shine brightly in a competitive market, transforming solar energy from a mere option to the solution of choice.

Which type of advertising can solar businesses use? (With Examples)

Search Ads

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These are text ads that appear on Google search results pages when someone searches for keywords related to solar energy products or services. They are effective for capturing high-intent users who are actively searching for solar solutions.

Display Ads

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Google Display Network reaches over 90% of internet users worldwide. Display ads are shown on a vast array of websites that partner with Google. These visual ads can target users based on their interests, demographics, or behavior, including those who may be interested in renewable energy or sustainability.

Video Ads

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Video ads run on YouTube and across the web. They can be targeted to viewers based on specific interests related to solar energy, such as green technology or home improvement. Formats include skippable and non-skippable in-stream ads, video discovery ads, and bumper ads.

Shopping Ads

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If a solar company sells solar-related products, Google Shopping ads can showcase these products directly in the search results. This is a great way to capture the attention of users who are ready to buy.

App Campaigns

For businesses with an app, these ads can help to drive app installations and engagement from users interested in solar energy topics or utilities.


Remarketing ads target users who have previously visited your website but did not convert. It serves as a reminder and can potentially bring them back to complete a purchase or inquiry. Remarketing can be customized with dynamic ads that show specific products or services that the user viewed.

Smart Campaigns

Designed for small businesses, Smart campaigns simplify ad creation and management using Google’s AI to automatically target and bid for ads. These can be a good starting point for smaller solar companies looking to get into digital advertising without heavy manual oversight.

Local Service Ads

For solar providers offering installation services, Local Service Ads can help you connect with local prospects. They appear at the top of the search results and include a Google Guarantee badge.

Discovery Ads

These ads appear on Google’s ‘Discover’ feed, YouTube home feed, and Gmail, targeting users with personalized ad content based on their interactions with Google products.

Performance Max Campaigns

These are a newer campaign type that allows advertisers to access all Google Ads inventory from a single campaign, optimized towards the advertiser’s specified conversion goals.

How to Be Successful in Solar Advertising?

When it comes to advertising in the solar business, mastering the digital landscape is crucial. With the right pay-per-click (PPC) campaign, you’ve got the power to harness the vast reach of the internet to generate significant interest in your solar products or services. Implementing a strategy specific to your solar company can mean the difference between a visitor browsing past and one that converts into a valuable lead.

We’ve seen firsthand how solar marketing evolves with the trends, and in 2022, digital marketing for solar has become more impactful than ever. You’re no longer just trying to appeal to a general audience; you’re targeting those who are actively seeking sustainable solutions like solar. This precision in marketing ensures that your ads aren’t just seen—they’re seen by the right eyes.

A well-crafted solar ad campaign leverages keywords that resonate with those in the solar industry. As a result, they’ll be more likely to click through to your site when your ads pop up in their search engine results. But it’s not just about getting on any page; it’s about landing on that first page of search engines, where visibility is highest.

And remember, while the priority is often on digital strategies, outdoor advertising still plays a role. It could be a billboard that someone sees on their daily commute, planting a seed that blooms the next time they browse online for solar options. Always keep in mind the power advertising holds, whether it’s through PPC, organic search results, or outdoor channels.

In the realm of solar advertising, we’ll show you why strategy-specific planning works exceptionally well. Solar marketing isn’t a one-size-fits-all endeavor. It’s about creating a campaign that feels personal and directly speaks to the potential customers most likely to convert and, ultimately, become customers.

If you’re unsure where to start, contact us today. Our experts who will create a solar advertising campaign that’s as precise as it is effective. From Google Hangouts to requesting banking information for transactional queries, we ensure that every touchpoint is an opportunity for conversion.

And for those who prefer a visual approach, don’t hesitate to download our infographic. It’s excellent for those who explore by touch or use touch device users. It’s also a pleasure to work with visual aids on platforms like Pinterest, where the aesthetic appeal of your solar company can truly shine.


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