SEO Optimization For An Auto Parts E-Commerce
Project name – some words about project. What they do and so on
- Competitor audit
- OnPage SEO
- Technical audit
- Link Building
- Local SEO
- Content marketing for the blog
The client who contacted us is an eCommerce owner who sells auto parts. Although he had had positive results in the past, he realized that his site’s traffic had not grown for more than two years. His goal was to further increase the number of visits and consequently, sales.
Traffic at the beginning
Client's Specific Goals For SEO Campaign
The client had requested a specification for his eCommerce. During the evaluation of the site, we noticed the presence of numerous superfluous pages that could have compromised traffic. Therefore, we suggested removing them from search engines in order to avoid possible losses. Next, we focused our attention on thoroughly researching competitors to identify winning strategies that could increase traffic. This was because the client had performed well in the past but had failed to grow traffic in the past two years.
Traffic Trend During Collaboration
Our client was a large e Commerce of auto parts that, despite having already achieved good results, had experienced a slowdown in traffic over the past two years. The client’s specific request was to optimize the eCommerce to increase traffic and reach new users.
Initially, we worked on removing all unnecessary pages from the web in order to focus attention on content that really interested users. Next, we conducted extensive research on competitors in order to understand where it was possible to take new and quality traffic.
Thanks to our SEO, content marketing and digital marketing strategy, we managed to increase eCommerce traffic and finally reached more than 100 thousand users per month. Our work led to a significant improvement in sales and fully met the client’s expectations.
Increase in the number of focus keywords ranked on the 1st page of Google
Increase in organic traffic over the period of running the company
Increase in the total number of conversions