Practical SEO Tips For Plumbers

In simple terms, if your plumbing business doesn’t show up on Google when people search for plumbing services, you’re missing out on potential customers and income. SEO is not just a trendy term; it’s a necessary tool to make sure your services are seen by those who need them the most.

Moreover, digital marketing gives plumbing companies a way to display their skills, services, and past work using visually appealing and informative content. By combining different digital marketing methods like SEO, Content Marketing, Social Media Marketing, Email Marketing, and more, plumbing businesses can connect with potential customers in a more personalized manner. This not only helps in building trust and reputation but also in keeping existing clients and attracting new ones.

One of the strong points of digital marketing is its ability to provide real-time data analysis and reporting. This allows businesses to keep an eye on their marketing efforts, assess the results, and adjust their strategies based on the insights they receive. Consequently, this leads to more informed decisions and, ultimately, business success.

Keyword Research

Before you start, it’s essential to know what services your plumbing business offers. For our example plumber in Manchester, let’s say they provide:

  1. Drain cleaning
  2. Leak repair
  3. Installation of new fixtures
  4. Emergency plumbing services

To find the right keywords for your services, follow these steps:

  1. Use Google’s Autocomplete: Begin by typing your services into Google’s search bar and note the suggestions that appear. For example, when you type “Drain cleaning…”, you might see suggestions like:
  • Drain cleaning services Manchester
  • Best drain cleaning near me
  • Drain cleaning cost in Manchester
  1. Utilize Keyword Tools: Make use of tools like Google’s Keyword Planner, SEMrush, or Ubersuggest. Enter your main services, and these tools will suggest related keywords. For “Leak repair Manchester,” you might come across keywords like:
  • Leak repair services in Manchester
  • Manchester plumbing leak specialists
  • Emergency leak repair Manchester
  1. Check Competitors: Search for a general term like “plumbers in Manchester” and look at the top-ranking websites. Check their content to find keyword ideas. You might discover phrases like:
  • Manchester’s top-rated plumbers
  • Affordable plumbing services in Manchester
  • 24/7 plumbers Manchester
  1. Think Local: Since your target audience is in Manchester, consider using local landmarks, neighborhoods, or popular terms in your keywords. This could lead to phrases like:
  • Plumbing services near Old Trafford
  • Plumbers in Northern Quarter Manchester
  • Emergency plumbing near Manchester Central Library
  1. Long-Tail Keywords: These are longer and more specific keyword phrases that potential customers are likely to use when they’re closer to making a service request. Examples include:
  • Best emergency plumbing service in Manchester for night time
  • Cost of installing a new bathroom fixture in Manchester
  • Quick leak repair plumbers in Manchester city center
  1. Evaluate and Refine: Once you’ve gathered a list of potential keywords, use keyword tools to check their search volume and competition. Prioritize keywords with a decent search volume and lower competition.
  2. Stay Updated: Keyword relevance can change over time. Periodically review and update your keywords to ensure they remain effective.
Practical SEO Tips For Plumbers 1

Technical SEO Checklist

  1. Loading Speed
    • Use tools like Google PageSpeed Insights or GTmetrix.
    • Check both mobile and desktop speeds.
  2. Mobile Optimization
    • Test website’s responsiveness on various devices.
    • Use Google’s Mobile-Friendly Test tool.
  3. Broken Links
    • Use tools like Broken Link Checker or Screaming Frog.
    • Ensure no 404 errors or dead ends.
  4. XML Sitemap
    • Confirm sitemap.xml is present and submitted to search engines.
    • Ensure it’s updated regularly.
  5. Robots.txt
    • Check for the presence of a robots.txt file.
    • Ensure it doesn’t block important pages.
  6. Duplicate Content
    • Use tools like Siteliner or Copyscape.
    • Ensure unique content across all pages.
  7. SSL Certificate
    • Ensure the site uses HTTPS.
    • Check for a valid SSL certificate.
  8. URL Structure
    • URLs should be clean, readable, and SEO-friendly.
  9. Redirects
    • Check for any unnecessary 301 or 302 redirects.
    • Ensure no redirect loops.
  10. Canonical Tags
  • Ensure canonical tags are used correctly to avoid duplicate content issues.
  1. 404 Error Page
  • Make sure a custom 404 error page is set up.
  1. Server Errors
  • Use tools like Pingdom to check for server downtime or errors.
  1. Javascript Errors
  • Use browser console to identify and fix any JS issues.
  1. Image Optimization
  • Ensure images are compressed.
  • Check for appropriate alt text.
  1. Schema Markup
  • Use Google’s Structured Data Testing Tool to validate schema.
  1. Hreflang Tags (for multilingual websites)
  • Ensure correct implementation for language and regional targeting.

Remember, after identifying issues, it’s crucial to prioritize and address them to ensure the website is optimized for both users and search engines.

Plumbing Website Structure Example

  • Home
  • Brand logo & name
  • Introduction
  • Quick contact info
  • About Us
  • Company history
  • Team bios
  • Values & mission
  • Services (Drop-down if multiple services)
  • General plumbing
    • Brief description
  • Emergency services
    • Brief description
  • Installation services
    • Brief description
  • Testimonials
  • Customer reviews
  • Before & after photos
  • Contact Us
  • Phone number
  • Email address
  • Contact form
  • Physical address/map
  • Blog/Insights
  • Regularly updated articles
  • Tips & DIY guides
  • FAQ
  • Common questions & answers
  • Special Offers
  • Discounts or promotions
  • Seasonal offers
  • Gallery
  • Project photos
  • Work in progress
Practical SEO Tips For Plumbers 5

Content for Plumbing Businesses

How to Create an Engaging Plumber Service Page?

  1. Headline and Subheadline
    • Craft a clear and compelling headline that immediately conveys the service.
    • Use a subheadline to provide additional details or benefits.
  2. High-Quality Images
    • Include high-resolution images of your team at work, before-and-after photos of jobs, or images of the tools and equipment used.
    • Ensure images are optimized for web speed.
  3. Service Descriptions
    • Detail the services offered in simple, concise language.
    • Highlight the benefits and advantages of choosing your plumbing services over competitors.
  4. Customer Testimonials
    • Showcase genuine reviews or testimonials from satisfied clients to build trust.
    • If possible, include photos of clients next to their testimonials.
  5. FAQ Section
    • Address common questions or concerns customers might have about the plumbing service.
    • This can help in reducing barriers to conversion.
  6. Pricing or Estimates
    • If possible, provide a clear pricing structure or offer free estimates.
    • Highlight any promotions or discounts.
  7. Call-to-Action (CTA)
    • Use a bold and clear CTA, such as “Request a Quote,” “Schedule a Service,” or “Contact Us Now.”
    • Make sure the CTA button is prominently placed and easy to find.
  8. Certifications and Accreditations
    • Display any industry certifications, accreditations, or awards to establish authority and trust.
  9. Video Content
    • Consider embedding a short video that showcases your team in action, offers DIY plumbing tips, or provides client testimonials.
  10. Contact Information
  • Clearly list contact details: phone number, email address, and physical location.
  • Offer multiple communication channels: contact form, chatbot, etc.
  1. Engaging Design
  • Use a clean, mobile-responsive design.
  • Ensure easy navigation with a structured layout.
  1. SEO Optimization
  • Incorporate relevant keywords naturally within the content.
  • Optimize meta tags, URL structure, and image alt text for search engines.
  1. Social Proof
  • Display logos of any major clients or partners.
  • Showcase media mentions or features, if any.
  1. Trust Signals
  • Add secure site badges, especially if taking payments.
  • Display membership logos from industry organizations.
  1. Engaging Content
  • Consider adding a blog section related to plumbing tips, care, or maintenance.
  • This can help in driving organic traffic and positioning your service as an industry authority.

However, just grabbing people’s attention isn’t enough. To really make the most of this attention and turn it into actual business results, the content must also be convincing. This means connecting the appealing parts of plumbing services with what potential customers need or are struggling with, and then encouraging them to do something, like setting up an appointment, asking for a price estimate, or getting in touch. From a strategic point of view, each piece of content should be seen as a chance to move the user one step closer to becoming a customer. In simpler terms, when done well, engaging content not only gets people’s attention but also gets them to take actions that benefit your business.

Google My Business and Local SEO for Plumbing Businesses

Practical SEO Tips For Plumbers 9
  1. Google My Business Setup: First, make sure you have a GMB listing. If not, create one. Fill in all details: your plumbing business’s name, address, phone number, and working hours. Use a real photo of your business or a branded vehicle.
  2. Choose Right Categories: In GMB, pick categories that best describe your service. ‘Plumber’ is a must, but also include others like ‘Emergency Plumber’ or ‘Commercial Plumber’ if they apply.
  3. Local Keywords: Use local keywords on your website. For instance, if you work in Orlando, phrases like “plumbers in Orlando” or “Orlando leak repair” should appear in your site’s text, especially in headings and page titles.
  4. Collect Reviews: Ask satisfied customers to leave a review on your GMB profile. More positive reviews improve your visibility and trustworthiness. Respond to these reviews, thanking customers or addressing any concerns.
  5. Mobile-Friendly Website: Ensure your website works well on phones. Many people search for local services on their mobile devices.
  6. Local Links: Try to get links from local businesses or directories. For instance, a local hardware store’s website linking to you is beneficial.
  7. Update Regularly: Keep your GMB information up-to-date. If your business hours change or you start offering new services, update your profile.
  8. Use Google Posts: Regularly post updates or offers on your GMB profile. This activity can increase engagement.
  9. Add Local Content: On your website, include content related to local plumbing issues or community events you’re involved in. This helps with local relevance.
  10. Location Pages: If you serve multiple areas, consider creating specific pages on your website for each location, with tailored content for each area.
  11. Use Local Schema: On your website, use local schema markup to help search engines understand your business’s local context.
  12. Track Your Results: Use tools like Google Analytics to track how well your website performs in local searches. Adjust your strategies based on what works.


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